The BBC is in a crucial period with the renegotiation of its charter that will set the next 10 years of public service broadcasting.
The BBC's director general, Tim Davie, has outlined a trio of core objectives emphasizing truth seeking with no agenda, a focus on British storytelling, and a mission to unify people.
The corporation has faced internal and external criticisms that have cast doubt on its future.
One positive proposal is persuading the government to take back funding of the World Service, arguing it's in the national interest to maintain it, but unfair to expect financially strapped license fee payers to shoulder the cost.
On the license fee, Davie has signalled reform rather than abandonment, seeking to engage the public in finding the best way forward.
Conclusion: The BBC is at a tipping point and needs to convince both its audience and the government of its value and relevance in today's media landscape.