Editorial: La Vanguardia

• The Govern of Catalonia has provided the Corporació Catalana de Mitjans Audiovisuals (CCMA) with 1.347 billion euros over four years, an increase of nearly 17% more than the previous year.
• This increase has generated criticism from the Consell de l'Audiovisual de Catalunya (CAC) which questions the lack of clarity in the objectives.
• The Corporació Catalana de Mitjans Audiovisuals (CCMA) has seen a 12% decrease in its advertising revenue, from 57.8 million euros in 2018 to 50.9 million in 2023.
• In contrast, institutional advertising from the Generalitat in CCMA's media increased by 112% in the same period.
• A growing reliance on institutional advertising has led to criticism from industry sources who indicate that the CCMA enjoys dual public financing, through subsidies and advertising paid for by the Administration.

Conclusion: The careful management and optimization of resources used in the private sector should be applied, as well as the surrender of private advertising, in order to maintain the quality of public television service without damaging other media.

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