Editorial: La Vanguardia

• The success of Integrated Systems Europe (ISE) in Barcelona is a victory for both the audiovisual sector professionals and the city.
• The event had record attendance of 73,891 from 162 countries and 1,408 exhibitors who presented the latest industry trends.
• Hosting events like ISE and Mobile World Congress (MWC) in Barcelona puts it on the global technological map.
• These technology fairs favor investments, local entrepreneurship, and talent recruitment.
• It is expected that more Catalan companies will participate in the next edition.
• Both fairs highlight the importance of the audiovisual and mobile sector in the future of communication.
• Despite the growth of digital communication, fairs and conventions with physical presence remain relevant.
• The expansion of the airport is strategic to facilitate air interconnection with other continents.
• The impact of these fairs extends to accommodation, dining, leisure, transport, and commerce sectors.
• The usage of these events to promote sectorial interests is deemed reprehensible.

Conclusion: The unity of all sectors is crucial to ensure the success and permanence of these events that are key for the city and the country's image and economy.

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