The Prado Museum recorded the highest number of visits in its history in 2023, demonstrating the high prestige of art and the attractiveness of modern museums.
These numbers also indicate the power of museums as an attraction for more sophisticated tourism and their pedagogical importance.
Other museums in Spain, such as Reina Sofia, Guggenheim Bilbao, Picasso Museum in Malaga, also experienced high visitor numbers in 2023, regardless of the challenges.
Conclusion: In a challenging year like 2023, the success of museums in Spain is a thing to celebrate and should not be underestimated. It indicates the strong underlying trends of cultural value, tourist attraction, and educational relevance of these institutions.