Pedro Sanchez's political polarization strategy has started having unexpected consequences on his own electoral interests.
The party of Santiago Abascal, Vox, has managed to steal voters from the Socialist Party, evidenced by a vote transfer of 3.9% from PSOE to Vox.
Vox has implemented a new communicative strategy that includes appeals to the working classes on issues such as housing and purchasing power.
Vox's support is growing among middle-low class voters, and in cities of more than 100,000 inhabitants that are not provincial capitals.
Through the figure of Carlos Hernandez Quero, Vox has adopted populist slogans traditionally associated with Podemos.
The housing crisis, the lack of prospects for young people, and the perception of insecurity are real issues that are fueling populism.
Conclusion: Pedro Sanchez's strategy of political polarization and discrediting has begun to work against him, with voters moving towards Vox. A real solution to the current problems is needed instead of fostering further division.